Integrated marketing efficiency through co-innovation process : tools for managing the destination marketing organization
Arja Lemmetyinen, Frank M. Go & Ed Brooker
| Year of publication: |
2006
|
|---|---|
| Authors: | Lemmetyinen, Arja ; Go, Frank M. ; Brooker, Ed |
| Published in: |
Marketing efficiency in tourism : coping with volatile demand. - Berlin : Schmidt, ISBN 3-503-09724-4. - 2006, p. 173-182
|
| Subject: | Tourismusregion | Tourism destination | Tourismusmarketing | Tourism marketing | Tourismuspolitik | Tourism policy | Unternehmensnetzwerk | Business network | Innovation | Organisation | Organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003396424