Integrated store service quality measurement scale in omni-channel retailing
Min Zhang, Yiwei Li, Lin Sun and Farouk Adewale Moustapha
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Min ; Li, Yiwei ; Sun, Lin ; Moustapha, Farouk Adewale |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 7, p. 839-859
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| Subject: | Brick-and-mortar store | Measurement scale | Omni-channel | Service quality | Dienstleistungsqualität | Messung | Measurement | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-02-2021-0056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013398130