Integrated Technology Roadmapping : A practical guideto the search for technological answersto social challenges and trends

The increasing dynamism and complexity of business environmentsmeans that early recognition and monitoring of technological, market,political and social developments is becoming increasingly significant toinnovative success.In order to successfully identify innovation opportunities and risks, newbusiness areas and markets at an early stage, the following corequestions need to be answered:..

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Year of publication:	2007-07-01
Authors:	Behrendt, Siegfried ; Erdmann, Lorenz ; Nolte, Roland ; Diegner, Bernhard
Institutions:	Institut für Zukunftsstudien und Technologiebewertung <Berlin>
Subject:	Innovationsprozess \| Technische Entwicklung \| Marktpolitik \| Komplexität

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1. INTRODUCTION
2. THE BASIC CONCEPT
3. THE FIVE STEPS OF INTEGRATED TECHNOLOGY ROADMAPPING
Step 1: Scoping: definition of the search area – target setting and systemrefinement
Step 2: Forecasting: trends, needs and potential analysis
Step 3: Backcasting: projecting possible visions of the future back into thepresent
Step 4: Creation of a roadmap
Step 5: Transfer
4. PRACTICAL TIPS
Enlisting an independent process coordinator with the relevant expertiseand methodological skills
Search fields for innovations and future markets: linking mega-trends totechnological developments and application potential
Participation of dedicated industry experts and high-rankingdecision-makers
Broadening the technological perspective: participation of usersand external experts
Generating knowledge from different perspectives
How should uncertainties be dealt with? Visions of the futureand wildcards
Taking account of possible side-effects and risks
Using various forms of visualisation as communication tools .
Opening up to social stakeholders
The active, target-group oriented transfer of results
5. INTEGRATED TECHNOLOGY ROADMAPPING CHECKLIST
6. FURTHER READING

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