Integrating altruism and the theory of planned behavior to predict patronage intention of a green hotel
Year of publication: |
2015
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Authors: | Teng, Yi-Man ; Wu, Kun-Shan ; Liu, Hsiao-Hui |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 39.2015, 3, p. 299-315
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Subject: | green hotels | theory of planned behavior | attitude | subjective norms;behavioral intention | altruism | Verbrauchereinstellung | Consumer attitudes | Altruismus | Altruism | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Verhaltensökonomik | Behavioral economics | Umweltmanagement | Environmental management |
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