Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Muhammad Mohsin Butt, Saadia Mushtaq, Alia Afzal, Kok Wei Khong, Fon Sim Ong and Pui Fong Ng
| Year of publication: |
May 2017
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|---|---|
| Authors: | Butt, Muhammad Mohsin ; Mushtaq, Saadia ; Afzal, Alia ; Kok Wei Khong ; Fon Sim Ong ; Pui Fong Ng |
| Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 26.2017, 4, p. 507-520
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| Subject: | consumer concern for environmental values | green brand image | general attitudes towards green products | green trust | green brand equity | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Umweltbewusstsein | Environmental consciousness | Markenführung | Brand management | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.1933 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011699021