Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions
| Year of publication: |
2001
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|---|---|
| Authors: | Mccorkle, Denny E. ; Alexander, Joe F. ; Reardon, James |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 23.2001, 1, p. 16-24
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