Integrating Database Marketing and Decision Support Systems: A Study of the Hong Kong Hotel and Tourism Industry
| Year of publication: |
1998
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|---|---|
| Authors: | Law, Rob |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 15.1998, 1, p. 29-34
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