Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Carolin Castell, Jasmin Kiefer, Sebastian Schubach, Jan H. Schumann, Lorenz Graf-Vlachy, Andreas König
| Year of publication: |
2023
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|---|---|
| Authors: | Castell, Carolin ; Kiefer, Jasmin ; Schubach, Sebastian ; Schumann, Jan Hendrik ; Graf-Vlachy, Lorenz ; König, Andreas |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 163.2023, p. 1-18
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| Subject: | Customer orientation | Digital platform | Digitalization | Market orientation | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | Electronic Commerce | E-commerce | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113911 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014303730