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Web 2.0 und Social Media in der Unternehmenspraxis : Grundlagen, Anwendungen und Methoden mit zahlreichen Fallstudien
Back, Andrea, (2012)
Web 2.0 in der Unternehmenspraxis : Grundlagen, Fallstudien und Trends zum Einsatz von Social Software
Back, Andrea, (2009)
The impact of Enterprise 2.0 in organizations
Trimi, Silvana, (2014)
DISNEY'S CHEESEY PUBLIC RELATIONS - The Walt Disney Company is one of the most successful organizations in the history of American entertainment. Few would disagree that Disney sells "dreams" in a manner superior to any other competitor. Why then, when people think of the corporate Disney, do they perceive an arrogant, hotheaded and way-too-serious company? Reporter Steve Crescenzo discovered the ...
Crescenzo, Steve, (1997)
THE WORM INSIDE OF APPLE - The adjective most used these days to describe the once mighty Apple Computer company is "beleaguered." Posed with mounting management defections, false product starts and a free-falling stock price, Apple faces an uphill battle to regain its respectability. At the core of Apple's problems, contends writer Steve Crescenzo, lies a suspect communications group, pursuing a ...