Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Year of publication: |
2022
|
---|---|
Authors: | Khan Md. Raziuddin Taufique |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 3, p. 272-290
|
Subject: | Attitude-behaviour | emotional appeal | environmental sustainability | green marketing | marketing communications | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Öko-Produkt | Sustainable product | Marketingmanagement | Marketing management | Umweltmanagement | Environmental management | Umweltschutz | Environmental protection | Marketing |
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