Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
Sung Keun Koo, Kevin K. Byon, and Thomas A. Baker III
| Year of publication: |
2014
|
|---|---|
| Authors: | Koo, Sung Keun ; Byon, Kevin K. ; Baker, Thomas A., III. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 23.2014, 3, p. 127-137
|
| Subject: | USA (Südoststaaten) | USA (Southeast States) | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417509