Integrating factors influencing consumers' halal products purchase : application of theory of reasoned action
Year of publication: |
2016
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Authors: | Hussain, Iftikhar ; Ur Rahman, Saleem ; Zaheer, Arshad ; Saleem, Salman |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 28.2016, 1, p. 35-58
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Subject: | Halal products | Muslim consumers | Pakistan | theory of reasoned action | Konsumentenverhalten | Consumer behaviour | Islam | Verbrauchereinstellung | Consumer attitudes | Muslime | Muslims |
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