Integrating management of customer value and risk in e-commerce
Markus Ruch; Stefan Sackmann
| Year of publication: |
2012
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| Authors: | Ruch, Markus ; Sackmann, Stefan |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863X. - Vol. 10.2012, 1, p. 101-116
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009851118