Integrating marketing and supplier network management
Uta Jüttner, Martin Christopher, and Thomas Deigendesch
| Year of publication: |
2013
|
|---|---|
| Authors: | Jüttner, Uta ; Christopher, Martin ; Deigendesch, Thomas E. |
| Published in: |
The SAGE handbook of strategic supply management. - Los Angeles : SAGE, ISBN 1-4129-2408-1. - 2013, p. 136-154
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Ressourcenorientierter Ansatz | Resource-based view | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707618