Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus
| Year of publication: |
1998
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|---|---|
| Authors: | West, Patricia M. ; Broniarczyk, Susan M. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 25.1998, 1, p. 38-51
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