Integrating online communities within business-to-business marketing communications : an exploratory study
Michael J. Valos, Paul Turner, Helana Scheepers and Rosemary Stockdale
| Year of publication: |
August 2018
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|---|---|
| Authors: | Valos, Michael J. ; Turner, Paul ; Scheepers, Helana ; Stockdale, Rosemary |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 5, p. 450-468
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| Subject: | Online communities | business-to-business marketing | social media | marketing communication framework | integrated marketing communication | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1085891 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880791