Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance
Year of publication: |
2001
|
---|---|
Authors: | Tatikonda, Mohan V. ; Montoya-Weiss, Mitzi M. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 47.2001, 1, p. 151-172
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | New Product Development | Technological Innovation | Development Performance | Time-To-Market | Project Management | Integrated Performance Measurement Systems | Interdisciplinary Research |
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