Integrating Operations and Marketing Perspectives of Product innovation: The influence of Organizational Process Factors and Capabilities on Development Performance
| Year of publication: |
2001
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|---|---|
| Authors: | Tatikonda, Mohan V. ; Montoya-Weiss, Mitzi M. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 47.2001, 1, p. 151-172
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