Integrating QFD, AHP and Benchmarking in Strategic Marketing
| Year of publication: |
1994
|
|---|---|
| Authors: | Lu, Min Hua ; Madu, Christian N. ; Kuei, Chu-hua ; Winokur, Dena |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 9.1994, 1, p. 41-50
|