Integrating quality matters into hybrid course design : a principles of marketing case study
Mark R. Young
| Year of publication: |
2014
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|---|---|
| Authors: | Young, Mark R. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 36.2014, 3, p. 233-243
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| Subject: | quality matters | innovative teaching methods | learning approaches and issues | marketing education issues | technology in classroom | hybrid pedagogy | principles of marketing | course of content | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Marketing | Qualitätsmanagement | Quality management | E-Learning | E-learning | Didaktik | Didactics | Hochschule | Higher education institution | Produktqualität | Product quality | Pädagogik | Pedagogy | Wirtschaftsstudium | Graduate economics education | Wirtschaftspädagogik | Business and economics education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010459662