Integrating R & D and Marketing: A Comparison of Practices in the Japanese and American Chemical Industries
| Year of publication: |
1994
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| Authors: | Norton, J. ; Parry, M.E. ; Song, X.M. |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 1604387. - Vol. 41.1994, 1, p. 5-20
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