Integrating R&D and marketing : a review and analysis of the literature

Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."

Year of publication:	1994
Authors:	Griffin, Abbie. ; Hauser, John R. ; Griffin, Abbie
Institutions:	Sloan School of Management, Massachusetts Institute of Technology (MIT)
Subject:	HD28 .M414 no.3735-94b

Extent:	application/pdf
Series:	Working papers.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 1721.1 Number #112-94. Working paper (Sloan School of Management) ; 3735-94.
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005574733