Integrating search to a multichannel mix
James Murray
| Year of publication: |
2014
|
|---|---|
| Authors: | Murray, James |
| Published in: |
Multichannel marketing ecosystems : [creating connected customer experiences]. - London [u.a.] : Kogan Page, ISBN 978-0-7494-6962-7. - 2014, p. 164-169
|
| Subject: | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Marketingmanagement | Marketing management | Suchmaschine | Search engine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010481826