Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics
| Year of publication: |
2008
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|---|---|
| Authors: | Antioco, Michael ; Moenaert, Rudy K. ; Feinberg, Richard A. ; Wetzels, Martin G.M. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 4, p. 501-521
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