Integrating social media and traditional CRM : toward a conceptual framework for social CRM practices
Kanghyun Yoon; Jeanetta D. Sims
| Year of publication: |
2014
|
|---|---|
| Authors: | Yoon, Kanghyun ; Sims, Jeanetta D. |
| Published in: |
Harnessing the power of social media and web analytics. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-5194-4. - 2014, p. 103-131
|
| Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010340870