Integrating social network effects in the share-of-choice problem
Dilek Gunnec, S. Raghavan
| Year of publication: |
December 2017
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|---|---|
| Authors: | Gunnec, Dilek ; Raghavan, S. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 48.2017, 6, p. 1098-1131
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| Subject: | Genetic Algorithm | Marketing | Optimization | Peer Influence | Product Design | Social Networks | Soziales Netzwerk | Social network | Produktgestaltung | Product design | Evolutionärer Algorithmus | Evolutionary algorithm | Netzwerkökonomik | Network economics | Theorie | Theory | Soziale Gruppe | Social group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875749