Integrating social network effects in the share-of-choice problem
Year of publication: |
December 2017
|
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Authors: | Gunnec, Dilek ; Raghavan, S. |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 48.2017, 6, p. 1098-1131
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Subject: | Genetic Algorithm | Marketing | Optimization | Peer Influence | Product Design | Social Networks | Soziales Netzwerk | Social network | Produktgestaltung | Product design | Evolutionärer Algorithmus | Evolutionary algorithm | Netzwerkökonomik | Network economics | Theorie | Theory | Soziale Gruppe | Social group |
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