Integrating Social Responsibility and Marketing Strategy: An Introduction
| Year of publication: |
2004
|
|---|---|
| Authors: | Bhattacharya, C.S. ; Smith, N.Craig ; Vogel, David |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 47.2004, 1, p. 6-8
|