Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system
| Year of publication: |
2013
|
|---|---|
| Authors: | Pagani, Margherita ; Otto, Peter |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 9, p. 1568-1575
|