Integrating sustainable tourism and marketing management : can national parks provide the framework for strategic change?
Audrey Gilmore and Geoff Simmons
| Year of publication: |
2007
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|---|---|
| Authors: | Gilmore, Audrey ; Simmons, Geoff |
| Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 16.2007, 5, p. 191-200
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| Subject: | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change | Tourismuswirtschaft | Tourism industry | Naturschutzgebiet | Nature reserve | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003534435