Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping
Zi Juan Lai, Mei Kei Leong, Kim Leng Khoo, and Sarabjit Kaur Sidhu
| Year of publication: |
2025
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|---|---|
| Authors: | Zi Juan Lai ; Mei Kei Leong ; Kim Leng Khoo ; Sarabjit Kaur Sidhu |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 37.2025, 1, p. 1-19
|
| Subject: | Augmented reality | Extended reality | Generation Z | Technology acceptance model | Value-based adoption model | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2024-0386 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211035