Integrating technology readiness into technology acceptance: The TRAM model
| Year of publication: |
2007
|
|---|---|
| Authors: | Lin, Chien-Hsin ; Shih, Hsin-Yu ; Sher, Peter J. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 24.2007, 7, p. 641
|