Integrating technology within the sales-service ecosystem : the emergent sales techno-ecosystem
Carlos Bauer, John M. Galvan, Tyler Hancock, Gary K. Hunter, Christopher A. Nelson, Jen Riley and Emily C. Tanner
| Year of publication: |
2024
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|---|---|
| Authors: | Bauer, Carlos ; Galvan, John M. ; Hancock, Tyler ; Hunter, Gary K. ; Nelson, Christopher A. ; Riley, Jen ; Tanner, Emily C. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 3, p. 782-811
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| Subject: | Marketing strategy | Sales management | Sales performance | Verkauf | Selling | Verkaufspersonal | Salespeople | Marketingmanagement | Marketing management | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2023-0221 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047342