Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships
| Year of publication: |
2009
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|---|---|
| Authors: | Choi, Woo Jin ; Yoon, Han Kook ; Yoon, Hang Seob ; Kim, Bom Soo ; Lee, Jin Woo |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 9 (23.11.), p. 1003-1026
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