INTEGRATION AND COMPETITION – APPROPRIATE APPROACHES FOR ACHIEVING EXCELLENCE IN MANAGEMENT

The integration can be used in a strategic way to weaken the short-term competition, by raising the rivals’ costs, or long term - by increasing input costs, to prevent potential competitors. It represents the unification of production, distribution, sales and/or any other economic processes within the same organization. The essence of the integration decision is not represented only by the financial calculation, but also by the qualitative analysis of the efforts and involved effects and by the competitors’ analysis. This paper presents some appropriate approaches in this way, needed to be understood for achieving excellence in management.