Integration, assimilation or separation? : the implications for marketers of the Turkish Muslim consumers in The Netherlands
Hatice Kizgin (Business School, Northumbria University, Newcastle upon Tyne, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | Kizgin, Hatice |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 7.2016, 2, p. 187-212
|
| Subject: | Islamic market segmentation | Islamic marketing | The Netherlands | Exploratory factor analysis | Dutch identity | Ethnic identity | Niederlande | Netherlands | Konsumentenverhalten | Consumer behaviour | Islam | Islamisch | Islamic | Marketing | Marketingmanagement | Marketing management | Kulturelle Identität | Cultural identity | Ethnische Gruppe | Ethnic group | Türkei | Turkey | Marktsegmentierung | Market segmentation | Soziale Integration | Social integration | Muslime | Muslims |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-01-2015-0002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011562976