Integration der virtuellen Community in das CRM : Konzeption, Rahmenmodell, Realisierung
Ursula Markus. Mit einem Geleitw. von August-Wilhelm Scheer
| Alternative title: | Integration der virtuellen Community in das Customer Relationship Management |
|---|---|
| Year of publication: |
2002
|
| Authors: | Markus, Ursula |
| Other Persons: | Scheer, August-Wilhelm (contributor) |
| Publisher: |
Lohmar : Eul |
| Subject: | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Mobile marketing | Gemeinschaft | Community | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Virtuelle Realität | Virtual reality | Social Web | Social web | Electronic Commerce | Social Media | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 239 S. graph. Darst. 21 cm |
|---|---|
| Series: | Reihe Electronic Commerce. - Lohmar : Eul, ZDB-ID 2022743-7. - Vol. 15 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Saarbrücken, Univ., Diss., 2002 u.d.T.: Markus, Ursula: Integration der virtuellen Community in das Customer Relationship Management |
| Notes: | Literaturverz. S. [213] - 231 Efal. : EUR 46.00 (DE), EUR 47.30 (AT), sfr 76.00 |
| ISBN: | 3-89012-973-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001672681