Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range
| Year of publication: |
2004
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|---|---|
| Authors: | Roggeveen, Anne L. ; Johar, Gita Venkataramani |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 1, p. 19-30
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