Integration of promotion and production decisions in sales and operations planning
Agus Darmawan, Hartanto Wong and Anders Thorstenson
| Year of publication: |
1-15 June 2018
|
|---|---|
| Authors: | Darmawan, Agus ; Wong, Hartanto ; Thorstenson, Anders |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 56.2018, 12 (1/15.6.), p. 4186-4206
|
| Subject: | marketing-operations interface | aggregate planning | production | promotion | sales and operations planning | forward buying | Lieferkette | Supply chain | Produktionsplanung | Production planning | Verkaufsförderung | Sales promotion | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2018.1431418 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011901449