Integration of situational and reward elements for fair privacy principles and preferences (F3P)

It is widely acknowledged that Information Privacy is subjective in nature and contextually influenced. Individuals value their personal privacy differently with many willing to trade-off of privacy for some form of reward or personal gain. Many of the proposed privacy protection schemes do not give due consideration to the contextual, and more importantly situational influence on privacy. Rather privacy preferences for personal data are configurable for only a limited set of notions that include purpose, recipient, category, and condition. Current solutions offer no, or very limited, support for individual situational privacy preferences. This paper proposes a conceptual framework that allows entities to assign privacy preferences to their personal data items that incorporate situation and reward elements. The solution allows entities to assign trade-off values to their personal data based on the situation and context of the data request. In this manner the data owners set what they perceive as fair privacy practices and preferences for evaluating the worth of their personal data.