Integration of value chain position and Porter's (1980) competitive strategies into the market orientation conversation : an examination of upstream and downstream activities
Stefan G. Nicovich
| Year of publication: |
2007
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| Authors: | Nicovich, Stefan G. ; Dibrell, C. Clay ; Davis, Peter S. |
| Published in: |
Journal of business and economic studies. - Fairfield, Conn. : School of Business, Fairfield Univ., ISSN 1063-343X, ZDB-ID 11935194. - Vol. 13.2007, 2, p. 91-106
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009895251