Integrativ-prozessuales Marketing : eine Einführung ; mit durchgehender Schwarzkopf-&-Henkel-Fallstudie
Roland Mattmüller
| Year of publication: |
2000 ; 1. Aufl.
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|---|---|
| Authors: | Mattmüller, Roland |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 402 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-11427-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004675026