Integriertes Marketing : Strategie, Organisation, Instrumente
von Rainer Busch, Wolfgang Fuchs, Fritz Unger
| Year of publication: |
2008 ; 4., vollständig überarbeitete Auflage
|
|---|---|
| Authors: | Busch, Rainer |
| Other Persons: | Fuchs, Wolfgang (contributor) ; Unger, Fritz (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Betriebswirtschaftslehre | Business economics | Marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Integriertes Management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | Online-Ressource v.: digital |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| ISBN: | 978-3-8349-9442-4 ; 978-3-8349-0991-6 |
| Other identifiers: | 10.1007/978-3-8349-9442-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013515848