Intel boldly goes on marketing mission : When journey into the future can be science fact

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Most of us have seen science fiction films where advanced civilizations and cultures have somehow “lost the plot” and exist for the sake of existence itself, subjugating their people, crushing expression and individuality. What are we to make of twenty‐first century corporations which are structured in such a way that everybody just keeps his or head down, doing what's expected of them and no more, and drawing comfort from the one and only way their labors and expertise are rewarded – getting paid? Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.