INTELLECTUAL PROPERTY AND GLOBALIZATION – MICRO-ECONOMICAL CONSEQUENCES: ANALYSIS AND DIAGNOSIS

The modern economic analysis recognizes the information as being a factor that generates an exogenous factor necessary for the development of the economic activity, but hard enough to access, and also a premise of the economic development analysis. Therefore, lately, a growth of the strategic alliances can be observed, determined by knowledge in order to generate entrepreneurial incomes by joining the already existent knowledge or by creating new knowledge, starting with the premise that an idea is a public product without any competitor. This idea of economic incentives explains practically the notion of intellectual property. The creation of a knowledge strategy adequate to the economic realities allows the firms not only survival, but also future development through their possibility of obtaining competitive advantages and respectively through the growth of their activity's efficiency on long-term.