Intellectual property branding in the developing world : a new approach to non-technological innovations

by Tshimanga Kongolo

Conceptual framework -- Intellectual property trends in the developing world from 2011 to 2016 based on income status -- Non-technological innovations and intellectual property in the developing world -- Branding of local products in diverse industries in the developing world -- Branding innovations in the developing world -- General conclusion.

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Year of publication:	2019
Authors:	Kongolo, Tshimanga
Publisher:	Abingdon, Oxon : Routledge,
Subject:	Immaterialgüterrechte \| Intellectual property rights \| Markenführung \| Brand management \| Innovation \| Entwicklungsländer \| Developing countries

Extent:	1 online resource.
Series:	Routledge research in intellectual property
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-429-28670-4 ; 0-429-28670-8 ; 978-1-000-00189-1 ; 1-000-00189-X ; 978-1-000-00873-9 ; 1-000-00873-8 ; 978-1-000-01525-6 ; 1-000-01525-4 ; 978-1-138-29896-5 ; 1-138-29896-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180931