Intellectual property strategy
John Palfrey
| Year of publication: |
c 2012
|
|---|---|
| Authors: | Palfrey, John G. |
| Publisher: |
Cambridge, Mass., London : MIT Press |
| Subject: | Immaterialgüterrechte | Intellectual property rights | Strategisches Management | Strategic management | Geistiges Eigentum |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 172 Seiten |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks. |
| ISBN: | 978-0-262-51679-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377748