Intellectual structure and publication pattern in International Journal of Advertising : a bibliometric analysis during 1982-2019
Naveen Donthu, Satish Kumar and Debidutta Pattnaik
| Year of publication: |
2021
|
|---|---|
| Authors: | Donthu, Naveen ; Kumar, Satish ; Pattnaik, Debidutta |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 2, p. 148-174
|
| Subject: | bibliographic coupling | bibliometrics | citations | International Journal of Advertising | Scopus | Bibliometrie | Bibliometrics | Werbung | Advertising | Fachzeitschrift | Journal | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1756655 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498536