INTELLIGENCE - RESEARCH BRIEF - Predicting Customer Choices - Recent research has greatly improved management's ability to anticipate customer wants.
| Year of publication: |
2005
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|---|---|
| Authors: | Verma, Rohit ; Plaschka, Gerhard |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 47.2005, 1, p. 5
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