Intention to adopt internet banking in an emerging economy : a perspective of Indian youth
Year of publication: |
2015
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Authors: | Yadav, Rambalak ; Chauhan, Vikas ; Pathak, Govind Swaroop |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 4, p. 530-544
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Subject: | India | Technology acceptance model | Internet banking | Theory of planned behaviour | Perceived risk | Indien | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Internet |
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