Intention to adopt services by AI avatar : a protection motivation theory perspective
Year of publication: |
2024
|
---|---|
Authors: | Park, Jungkun ; Yun, Jeewoo ; Chang, Woondeog |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 80.2024, Art.-No. 103929, p. 1-10
|
Subject: | AI avatar | COVID-19 | Protection motivation theory (PMT) | Self-service technologies (SSTs) | Service trust | Technology acceptance model (TAM) | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Coronavirus | Selbstbedienung | Self-service | Vertrauen | Confidence | Motivation | Dienstleistungsqualität | Service quality |
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